Pillar Pages – Your SEO Authority Engine

What Is a Pillar Page in PoshListings?

A pillar page is a comprehensive 4,000+ word, SEO-optimized guide that covers one of your core service topics. Each pillar page sits at the center of a cluster of supporting content (blog posts, FAQs, landing pages) and includes strategic internal and external link cues. This structure makes it easier for search engines to understand what you should rank for and establishes your authority in your industry.

The 8 SEO Pillars of PoshListings

Our comprehensive SEO system is built on eight core pillars that work together to maximize your search rankings and organic traffic.

How Pillar Pages Work for Your Business

When you publish pillar pages through PoshListings, the system automatically ties them to your business profile and SEO configuration. Views can be tracked per pillar, and related clusters are pulled from your SEO content tables, so performance is measurable over time.

Benefits of Using Pillar Pages

• Higher topical authority: 4,000+ word comprehensive guides show Google you're the expert for a topic.
• SEO-optimized content: Every pillar is fully optimized with keywords, meta tags, headings, and schema markup.
• Strategic link ecosystem: Internal links connect to related content; external links build authority and trust.
• Better internal linking: Clusters, blog posts, and landing pages all point back to your main guides.
• Stronger conversion paths: Each pillar can route visitors directly to booking, contact, or lead forms.
• Built‑in tracking: Pillar views and engagement can be stored in your PoshListings database tables.

Where Pillar Pages Live

For each subscribed business, pillar pages are served from clean URLs that follow this pattern:

• /{business-slug}/pillars/{pillar-slug}

The pillar display template is powered by pillar-page.php, which reads your configured business slug, pillar records, and related clusters directly from the database. If a pillar or business is missing, visitors see a standard 404 page instead of a broken experience.